Snapchat's 'Santa's Helper' Introduces a Lens That Doubles as a Game

By: Laura McQuarrie - Dec 27, 2016
References: wersm & thedrum
Those who busied themselves with social media over Christmas likely discovered a few new festive filters and lenses from Snapchat, as well as an interactive new game called 'Santa's Helper.'

The game puts one's own face on the body of one of Santa's helpful elves, who is challenged with collecting presents while sliding down a snowy slope. To control the movements of the elf, Snapchat users simply turn their heads either left or right, meaning that there are no complex controller systems needed for play.

What's particularly noteworthy about the introduction of Santa's Helper on Snapchat is that it marks the official introduction of native games to the social media platform. In the past, brands have invested in Sponsored Lenses, but these new interactive native games offer even more promise for engaging with the platform's young users.