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The Santander Rio Hairy Car Ad Demonstrates Personalized Loans

By: Allison Love - Published: May 30, 2010 • References: santanderrio.ar & vimeo
The Santander Rio hairy car ad is a perfect ad to represent personality and individuality. Santander Rio bank nailed it by expressing individuality in a humorous way. The ad features a car covered with brown windblown locks.

I first wondered what on earth this 'Neverending Story'-esque creature was doing in a commercial, until I saw the bald man stick his glistening head out the window. The Santander Rio hairy car ad is hilarious and definitely highlights individuality as important. Stats for Advertising Individuality Trending: Older & Average
Research: 3,694 clicks in 309 w
Interest: 3.1 minutes
Concept: Santander Rio Hairy Car
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: celebrity sneaker house parties, hip-hop hamsters, and fur-clad car ads.