Superstar

Santa Swing

By: Bianca Bartz - Published: • References: everyclick & directnews
The customizable Santa Swing is Everyclick's festive, user-generated ad, which has the potential to go viral as Christmas gets closer. It's similar to the ElfYourself ad we saw a while back, but this time, it's not only entertaining, it also helps raise funds and awareness to more than 170,000 charities.

Users can select a photo to use as the face for Santa and his elf, upload a message either by writing in text which is translated to audio, or upload your own sound files for your own voice. Then send the merry dancers to a friend, embed them in a blog, or upload them to Facebook!

"Everyclick, a search engine which enables browsers to raise money for charity while they search, commissioned avatar technology firm Oddcast to create the application, named Santa Swing," Direct News reported.

Have fun, and help the world doing it!

Stats for Viral Marketing for a Cause Trending: Older & Mild
Traction: 3,689 clicks in 349 w
Interest: 4 minutes
Concept: Viral Marketing For A Cause
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
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