I don't know what's in the mind of the brand people at Sanrio. After the huge success that Hello Kitty had worldwide, they have launched new characters to take its place.
The characters are called Cherinacherine and they are furry fairy animals that live in a cherry forest. They kinda look like Hello Kitty but then where is the novelty? How can you project a new brand, without bringing novelty for the consumer?
Every body loves Hello Kitty and the world dominance that it already has will be hard to be taken away by the Cherinacherine characters.
Plus, if you are not an English speaker, how do you say Cherinacherine without having troubles saying it?
Killing Iconic Toys
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