On the heels of their previously popular collections and the joint pop up shop, A Bathing Ape and Sanrio recently unveiled a full line from their capsule collection.
This line features a variety of the Sanrio characters with A Bathing Ape’s Baby Milo character. Both companies have a very loyal fan base who collect their items.
In my opinion, these A Bathing Ape and Sanrio collaborations will likely keep selling strong for a while.
Implications - Consumers are looking for items that combine two different brands together. Products that feature a collaboration appeal to a wider audience than those which only feature one.
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