Sanrio and A Bathing Ape Collaborate for a Collection

By: Christina Butty - Published:   Updated: Aug 15 2011 • References: us.bape and hypebeast
On the heels of their previously popular collections and the joint pop up shop, A Bathing Ape and Sanrio recently unveiled a full line from their capsule collection.

This line features a variety of the Sanrio characters with A Bathing Ape’s Baby Milo character. Both companies have a very loyal fan base who collect their items.

In my opinion, these A Bathing Ape and Sanrio collaborations will likely keep selling strong for a while.

Implications - Consumers are looking for items that combine two different brands together. Products that feature a collaboration appeal to a wider audience than those which only feature one.