Walkers' Serves Sandwich Clubs and Sandwich-Inspired Crisps
Laura McQuarrie — September 10, 2016 — Marketing
References: eventbrite & prweek
In order to get the word out about the newest six-piece sandwich-inspired potato chip collection from Heinz and Walkers, a "speakeasy-style" pop-up sandwich club was launched in London. 'The Walkers Crisp Sarnie Club' gave people the chance to create their own potato chip-filled sandwiches, which were also served alongside a small sampling of the crisps. This unique activation celebrates the British tradition of adding potato chips to a sandwich as something that's particularly unique to the country.
Flavors in the unusual potato chip range include Ham & Mustard, Sausage & Brown Sauce and Bacon & Tomato Ketchup, which make for especially flavorful sandwich additions or standalone snacks.
At the pop-up event, people had the chance to climb onto giant sandwich props before having their photos taken.
Flavors in the unusual potato chip range include Ham & Mustard, Sausage & Brown Sauce and Bacon & Tomato Ketchup, which make for especially flavorful sandwich additions or standalone snacks.
At the pop-up event, people had the chance to climb onto giant sandwich props before having their photos taken.
Trend Themes
1. Potato Chip-inspired Sandwiches - Opportunity for food companies to create innovative products that combine the flavors and textures of potato chips and sandwiches.
2. Pop-up Experiential Marketing - Opportunity for brands to create unique and immersive pop-up events to generate buzz and engage with consumers.
3. Novel Flavor Combinations - Opportunity for food manufacturers to develop and launch unique and unexpected flavor combinations to cater to adventurous consumers.
Industry Implications
1. Food and Snack Manufacturing - Opportunity for food manufacturers to capitalize on the trend of potato chip-inspired sandwiches and develop innovative products to meet consumer demand.
2. Event and Experiential Marketing - Opportunity for event and experiential marketing agencies to create memorable and interactive pop-up experiences for brands and consumers.
3. Food Retail and Restaurants - Opportunity for food retailers and restaurants to incorporate novel flavor combinations, inspired by potato chip flavors, into their menu offerings to attract and delight customers.
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