Rockstar

Actual Sandcastle Hotel, Also a PR Stunt

By: Cowbag - Published: • References: lifeinthefastlane
Hats off to the peeps being the first ever sandcastle hotel / sand hotel.  The concept isn't only a great idea, the execution is as well.  For example, your room includes its own flags. The world's first, the sandcastle hotel was built in Weymouth, Dorset.  It is - of course - a blatant PR stunt. The sandcastle was used to promote the Great British Beach Holiday.

It took 4 sculptors, 7 days, 1 JCB and 1000 tonnes of sand to make the hotel which covers 50 square metres and is more than 3.6m high. You can stay in the hotel for £10 per night. How much fun would that be?  Although, Weymouth is in the arse-end of nowhere: Geographically it was chosen as its sand has been recognized as being perfect for sand sculpting.

The whole concept reminds me of the room made of chocolate: Stats for Sand Hotel Trending: Older & Mild
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Comparison Set: 30 similar articles, including: reinvented wheel prototypes, typographic art calendars, and gigantic personal dryers.