The Chocolateria San Churro ‘Real Chocolate’ is determined to change the way people enjoy the deliciousness of chocolate. This line of pure, creamy cocoa comes in a packaging that tells consumer the real facts about 100% chocolate.
Designed by Studio Alto, the ‘Real Chocolate’ line was created with the intention to change the chocolate market. According to its owners, chocolate-lovers are only finding "mockolate" in the market, which is why San Churro developed a 100% pure cocoa butter. Thus, the company created a brand that is clean, simple and visually attractive. In order to reflect the idea of the product, the design was kept organic, hand-crafted and wrapped in a 100% recyclable card. Large colorful numbers state the cocoa levels and white letters the name of the product, Real Chocolate. By keeping things simple, San Churro stays out of stereotypical packaging and conveniently draws buyers' attention directly to the product.
The Chocolateria San Churro is based in Australia, but the inspiration and idea was born in Spain.
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Concept: San Churro Real Chocolate
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Segment: Neutral, 18-55
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