A new Samsung social media campaign provides participants with a "global film experience" through this viral video posted on YouTube. Posted just a few days ago, the video already has more than 1,557,000 views. It’s meant as a visual reel of sharing examples, which correlates with the social media campaign. Samsung asks users to answer the question "What does sharing mean to you?" by mentioning Samsung on Twitter or Instagram along with the hashtag #weallshare.
This is an interesting angle to engage users with Samsung’s social media accounts while still drawing attention to Samsung devices. The obvious connection between this Samsung social media campaign and actual products is the sharing people do every day via smartphones.
The visually rich video shows people all over the world bonding with each other in very different ways.
Stats for Hyper-Travelling Filmmaker Ads
Trending: Older & Chilly
Research: 357 clicks in 172 w
Interest: > 3 minutes
Concept: Samsung Social Media
Related: 70 examples / 54 photos
Segment: Neutral, 12-55
Comparison Set: 26 similar articles, including: tough smartphone protectors, smartphone development infographics, and time-lapsed phone campaigns.
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