The Samsung Optical Zoom Campaign Magnifies a Few Features

By: Armida Ascano - Published: Dec 27, 2010   Updated: Aug 22 2011 • References: ibelieveinadv
The Samsung Optical Zoom campaign by BBDO focuses in on the product feature of magnification. The ads illustrate the concept immediately, with huge heads on dogs, statues and beach-laying babes.

The Samsung Optical Zoom campaign accomplishes what all campaigns hope to achieve: automatic understanding on the part of consumers. Global ad agency BBDO definitely hit a home run with this huge-head campaign, making for a guaranteed way to gain the product some attention.

Implications - Shocking advertising is an easy yet effective way for companies to attract customer attention and promote their products. Buyers are on a constant search for items that are unique and previously unseen, and attention-grabbing advertising is an easy way to attract customers to these customized products. Stats for Bobble-Headed Beauties Trending: Older & Warm
Research: 5,931 clicks in 282 w
Interest: 4 minutes
Concept: Samsung Optical Zoom Campaign
Related: 66 examples / 51 photos
Segment: Females, 12-55
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