I am totally digging this Samsung world. From preventing helicopter collisions with skyscrapers to replacing your grumpy girlfriend with a team of three very cheerful cheerleaders, I would love to try Samsung’s drag and drop world! So what is all of this hoopla about? It’s the new creative commercial promoting Samsung F480’s drag and drop screen.
Besides its 5 megapixel camera, the coolest thing about the F480 (which is a pretty obvious rip on the LG Prada & Armani phones) is the TouchWiz user interface and widgets that can be added and dragged about on the home screen.
The spot was created by The Viral Factory.
Stats for Real Life Drag & Drop
Trending: Older & Warm
Research: 5,777 clicks in 411 w
Interest: > 3 minutes
Concept: Real Life Drag & Drop
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: literal fridge-stocking services, interactive football cleat launches, and liquid-reading watches.
Real Life Drag & Drop
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