This Samsung 'Appropriate' Campaign Teaches Mobile Etiquette
The approach that this Samsung 'appropriate' campaign has taken is a rather unusual one, communicating its message in a somewhat patronizing way. The public is used to seeing cellphone ads that emphasize the freedom and possibility that go hand in hand with possessing a cutting-edge handset, but this set of prints actually informs of some restriction.
The Cheil China advertising agency of Beijing have illustrated three different scenes in a church, a theater and an auditorium, with audiences who are meant to be focusing their attention on a wedding, a stage performance and a speech. However, the typical scenario has been altered because each of the pews and seats have been reoriented to face a single spectator who is talking on his cellphone. This Samsung 'appropriate' campaign explicitly requests that people use their cellphones appropriately.
The Cheil China advertising agency of Beijing have illustrated three different scenes in a church, a theater and an auditorium, with audiences who are meant to be focusing their attention on a wedding, a stage performance and a speech. However, the typical scenario has been altered because each of the pews and seats have been reoriented to face a single spectator who is talking on his cellphone. This Samsung 'appropriate' campaign explicitly requests that people use their cellphones appropriately.
