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Sidekicks is Made With 25% Less Sodium & Not Everyone's Happy About It

By: Shelby Lee Walsh - Published: • References: fubiz.net & notcot.org
This commercial for the instant dinner Sidekicks is the cutest and/or funniest television commercial I’ve seen in awhile. With 25% less sodium, the company decided to advertise their healthier exclusion by humanizing a salt shaker.

The salt shaker trots down a lone street to the tune of Michael Bolton’s “How am I Supposed to Live Without You” and then the ad ends with a voiceover that states, “Now with 25% less sodium. Not everyone’s happy about it.”

Poor little guy. Check out the commercial here for yourself. Stats for Sad Salt Shakers Trending: Older & Buzzing
Traction: 37,235 clicks in 264 w
Interest: 4 minutes
Concept: Sad Salt Shakers
Related: 57 examples / 44 photos
Segment: Females, 18-35
Comparison Set: 21 similar articles, including: geektastic kitchenware, 19 creative salt and pepper shakers, and frisky seasonings.