This commercial for the instant dinner Sidekicks is the cutest and/or funniest television commercial I’ve seen in awhile. With 25% less sodium, the company decided to advertise their healthier exclusion by humanizing a salt shaker.
The salt shaker trots down a lone street to the tune of Michael Bolton’s "How am I Supposed to Live Without You" and then the ad ends with a voiceover that states, "Now with 25% less sodium. Not everyone’s happy about it."
Poor little guy. Check out the commercial here for yourself.
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Research: 38,178 clicks in 352 w
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Concept: Sad Salt Shakers
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Comparison Set: 21 similar articles, including: geektastic kitchenware, 19 creative salt and pepper shakers, and frisky seasonings.
Sad Salt Shakers
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