The Saint Laurent Spring/Summer Campaign is Mysterious

By: Ariel Weber - Published: Jan 9, 2013 • References: ysl-international & highsnobiety
The high-end fashion house welcomes model Hedi Slimane and musician Beck Hansen to cover the newest Saint Laurent Spring/Summer campaign.

Shot in all black and white, the decision to omit color gives the campaign a much more retro and classic feel. The photos also take on a very mysterious quality as the models faces are hidden either by shadows, their hair or by sunglasses. Beck, who is well known for creating a wide range of musical styles, is an intriguing choice to give the campaign a more rocker feel. The shoot was styled and shot by the designer himself who picked predominantly monochromatic pieces to complement the overall look of the shoot.

As St.Laurent's first menswear collection is to be unveiled in a few weeks time, selecting Beck and Hedi Slimane as the cover model for the Saint Laurent Spring/Summer campaign is an ideal choice. Stats for Enigmatic Monochromatic Campaigns Trending: Older & Mild
Research: 3,199 clicks in 176 w
Interest: 4 minutes
Concept: Saint Laurent Spring/Summer Campaign
Related: 103 examples / 79 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: feminine warrior fashion, distressed androgynous editorials, and 60s-inspired lingerie lines.