What's first noticed about the Saint Laurent Fall 2013 ads isn't simply the clothing, but the fact that the new campaign is being run in full color, which is dramatically different from the usual monochromatic scheme the brand is synonymous with.

Featuring Cara Delevingne and Cole Smith, the Saint Laurent Fall 2013 ads seem to shy away from the spotlight with Smith hiding his face in the ones featured here. Perhaps we're seeing something of a nod to the new method of advertising and the feelings the brand has towards going full color. Previous campaigns left several questions unanswered with regard to colors and materials, but the Saint Laurent Fall 2013 ads put everything front and center, which isn't commonplace for the newly rebranded fashion house.

Mysterious yet fresh, the Saint Laurent Fall 2013 ads usher in a new era for the brand.