Using public restrooms aren't the idea option, but when you're bladder is bursting, the Safe4u Spray campaign suggests a way to improve the experience as far as sanitation is concerned.
Although plenty of experiments show that the kitchen counter is often home to more bacteria than a toilet seat, the statement cannot be extended to communal facilities. The germaphobe will be happy to discover this lipstick-sized canister of antiseptic spray with which she can apply to the porcelain throne before use.
In Our Time Australia developed this large print advertisement under the direction of Grant Booker. The image portrayed features a woman clearly desperate to relieve herself, enacting a situation all too familiar to women, and people in general. It is in scenarios like the one described in the Safe4u Spray campaign when a portable anti-bacterial product is just what someone needs.
Stats for Bursting Bladder Ads
Trending: Older & Warm
Research: 7,201 clicks in 259 w
Interest: 3.6 minutes
Concept: Safe4u Spray Campaign
Related: 47 examples / 36 photos
Segment: Females, 18-55
Comparison Set: 17 similar articles, including: nature nurturing campaigns, laundered granny campaigns, and preying feline prints.
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