London has just rolled out the world's first 'Safe Text Street' designed to prevent injuries to pedestrians who are texting. Lampposts on London's Brick Lane have been covered in padding designed to reduce injuries suffered by texters.
The Safe Text Street may sound a little ridiculous until you learn that 6.6 million accidents have been caused due to walking texters colliding with lampposts, trash cans, and more. Brick Lane is currently the only street to have padded lampposts, but more padded lampposts may come if the number of texting and walking accidents stays the same.
Stats for Texting-Proof Streets
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Research: 2,696 clicks in 290 w
Interest: 3.3 minutes
Concept: Safe Text Street
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Segment: Neutral, 18-55
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