BBDO's latest advertising campaign is a truly emotional topic regarding safe driving. Made for Thailand's ThaiHealth, this simple yet efficient campaign presents the dangers of driving sleepy, noting that "Sleepiness is stronger than you."

The effects of driving sleepy consequent in accidents and sometimes death. In hopes to highlight safe driving, ThaiHealth is looking to connect emotionally with the audience with its 'Don't Drive Sleepy Project.' It is a creative and productive way to generate a good following for a very sensitive topic.