BBDO's latest advertising campaign is a truly emotional topic regarding safe driving. Made for Thailand's ThaiHealth, this simple yet efficient campaign presents the dangers of driving sleepy, noting that "Sleepiness is stronger than you."
The effects of driving sleepy consequent in accidents and sometimes death. In hopes to highlight safe driving, ThaiHealth is looking to connect emotionally with the audience with its 'Don't Drive Sleepy Project.' It is a creative and productive way to generate a good following for a very sensitive topic.
Stats for Drowsy Driving Ads
Trending: Older & Average
Research: 6,388 clicks in 294 w
Interest: 2.9 minutes
Concept: Safe Driving
Related: 73 examples / 56 photos
Segment: Neutral, 18-55+
Comparison Set: 27 similar articles, including: surrealist fashion advertising, aged youth advertorials, and bearded baby advertising.
Drowsy Driving Ads
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