The Saddle Electric ATV is unusual in design. The driver's seat is equestrian inspired and makes the driver feel like he's on a horseback. Keeping in tune with the horse theme, the Saddle Electric ATV does not fear a wheel or handlebars, but cords that resemble horse reins. The trailblazing vehicle also features all-wheel drive, making it the first three-wheel AWD vehicle in modern history.
The Saddle Electric ATV was an entrant in the 2011 MIchelin Design Challenge.
Implications - Any company seeking increased respect in their field would be wise to spend time focused on the development of experimental concept products. Not only does this give the company an opportunity to trumpet its innovation skills, it also provides the brand with the additional marketing that comes along with the press of an inventive or original creatino.