The ‘Sac a Baguette’ is the perfect grocery bag for the pedestrian lifestyle. After watching Parisians break their baguettes to fit them in their bag, designer Marybeth Shaw was inspired, and brought her idea back to the U.S. to develop it.
Shaw added important details like water resistant cotton canvas, zippered pockets and a removable liner that you can clean as you like. The ‘Sac a Baguette’ even includes a detachable Baguette Quiver for those important dinner additions.
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Concept: Sac A Baguette
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Segment: Females, 18-55
Comparison Set: 24 similar articles, including: grocery fashiontography, guerilla grocery branding, and insightful packaging campaigns.
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