This transparent gem-shaped eyewear case by SabotagePKG for PRISM is a perfect example of when packaging embodies both the product and its company.
After all, what better way to safeguard your precious pair of glasses than in its own glass coffin, a la â€œSleeping Beautyâ€? And the ideal packaging for products released by a company named PRISM is undoubtedly that which can actually produce a prism.
Implications - Consumers are often attracted to products that embody an entire concept or idea. They are more likely to invest their time and money in something that provides them with a particular experience or feeling, and the stronger those feelings are, the better. Companies and businesses will benefit by factoring in the emotions they want their products to generate for their clients for all aspects, from packaging to branding.
Stats for Gem Eyewear Cases
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Concept: Gem Eyewear Cases
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Segment: Females, 18-35
Comparison Set: 13 similar articles, including: crystal gem bottles for charity, blinged-out home decor, and semi-precious illuminated counter tops.
Gem Eyewear Cases
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