Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe

By: Rebecca Byers - Feb 4, 2016
References: eventmagazine
Snack brand Ryvita recently announced they will be inviting fans to experience a sensory-driven dining experience that illuminates best uses for the products range of crackers. The immersive event will take place in London as the Colour Your Palate Café and will feature a food and flavor scientist on hand to wow guests.

The pop-up experience will happen for a single day on February 5, 2016, in 45-minutes sessions that fans will be able to attend for free on a first come, first serve basis. To be located on London's Denman Street, the pop-up will be run by PR agency W Communications and is being orchestrated in support of the brand's 'Lunch Less Ordinary' campaign.