The RVCA Fall 2014 Campaign is Inspired by Schoolyard Cliques

By: Emilie Picillo - Published: Jan 21, 2014 • References: rvca and refinery29
Though it may be silly to think that one fashion brand can appeal to a wide variety of youthful tastes, the RVCA Fall 2014 campaign proves it's possible. RVCA teams up with blonde bombshell Ashley Smith to market a line that everyone can fancy himself or herself wearing.

The campaign features the model in her bedroom wearing a skin tight two-piece suit, walking off the school bus, popping champagne in a nightclub and walking down the block in preppy, varsity-inspired attire. The collection is truly versatile and proves out of all the schoolyard cliques, RVCA is the one thing they'll have in common.

Preppy looks paired with hair-bows, edgy black dresses with subtle jewelry, skater-wear, sporty looks, loafers and understated party dresses are just a few pieces to look forward to next semester.