The Ruthie Davis 'Robot' sandal finally strutted down the runway as a part of the Ruthie Davis Spring 2011 collection during New York Fashion Week 2010.
These Ruthie Davis 'Robot' sandals feature thick, criss-cross leather straps across the feet in different metallic colors, along with a five-inch thin, metal stiletto heel. Super chic and definitely hot, these Ruthie Davis 'Robot' sandals are sure to rock your world.
Implications - In recent years, the advent and ubiquity of social media have increased the premium placed on individuality and stylistic originality. A brand can capitalize on this by investing in products that are traditional in structure, but wildly different in design. By combining a conventional product with an unconventional design, the product will attract interest from originality-obsessed consumers and fashionistas.
Stats for Futuristic Silver Pumps
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Concept: Ruthie Davis Robot Sandal
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Segment: Females, 18-55
Comparison Set: 22 similar articles, including: 46 fashionable metallics, circuit board sneakers, and taking the silver trend too far.
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