These Rustic Chips Are Packaged With a Down-Home Design

By: Mishal Omar - Aug 16, 2016
References: & thedieline
These rustic chips are appropriately named 'Chip Off the Old Block' thanks to their farm-inspired brand identity.

The branding of these chips has the same down-home charm that their name does, ensuring that consumers are aware of the fresh, farm-made quality of the potatoes the snacks are made from. Each of the bags is covered with a picture of overalls to reflect the fact that the rustic chips come from a business that has been kept alive by three generations of farmers. The branding is also able to accurately reflect the healthy benefits of these chips.

By establishing itself as a fresh and independent business, this brand is able to emphasize its own rustic charm while setting itself apart from competing chip distributors.