Kochevniki is a new Russian deli brand bringing Halal smoked meat products to Moscow. Designed by BrandLab Moscow, the ornamental packaging scheme speaks to three pillars the brand was built around; organic, cultural and premium. The brand will operate smalls shops that boast an artisan aesthetic and features the tagline, "living under the sky, leading the way to the sun."
The packaging design for the new Russian deli brand includes a logo adorned with hexagonal pattern that appears more like delicate art than tough packaging.
Although the brand's deli meats meet Islamic standards, Kochevniki hopes that its branding and attention to quality will entice a diverse range of consumers. Kochevniki is a must-try if you find yourself in Moscow.
Halal Smoked Meat Branding
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