Russell Vitamins Aims to Elevate the Image of the Product

By: Jamie Danielle Munro - Published: Aug 30, 2014 • References: paigereneerussell & packageinspiration
Russell Vitamins is a branding project by Paige Russell, who was not impressed with how these products were portrayed through packaging. Oftentimes there is not a whole lot of innovation that happens in this arena, so she decided to give the items a touch of sophistication.

The result is a package that is clean and elegant, which is also easy to open. There are also air strips on the front of the package in the outline of a heart to infuse the products with a bit of emotion. Overall Russell did a great job with achieving her aim of giving vitamins more class, as this is a very different package than most health products come in. Stats for Sophisticated Vitamin Branding Trending: Older & Mild
Research: 1,706 clicks in 91 w
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Concept: Russell Vitamins
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Segment: Females, 18-55
Comparison Set: 30 similar articles, including: masculine snack branding, colorful branding infographics, and label-free beer branding.