With only the most cursory and incidental attention being paid to bodies or skin from the neck down, this collection has an arresting quality that hinges on its devotion to eye contact above all else. The result is that Russell James’ images seem altogether more personal and urgent.
Implications - This trend responds to the increasing depersonalization of contemporary society. By evoking themes of sexuality, solitude and melancholy, this photography shoot centres in on introspection and a yearning for authenticity in our fast-paced society. For brands, consumers may respond to products that focus intently on self-awareness, especially in terms of sexuality.