The area chosen for this was Lofoten--a district of Nordland. While the bar does have striking similarity with Banksy, there are some really good pieces in here too.
Implications - Introducing elements of urban street art to the rural landscape is an exciting new context for the art form. Switching the context of the art opens the possibility of it grabbing someone else's attention outside of the regular audience. By taking elements from one context and moving them to another, brands can shake up the perception of a product.