To participate, just put your camera on a 2-second timer and then just run away as fast and as far as you can. As well as being a great creative idea, I think active participation in 'Running Fools' may be a rather awesome way to keep fit.
Implications - In the past many photographers and artists alike felt the need to use expensive materials in order to create eye-catching presentations. However, as a result of the economic downturn experienced recently companies should create presentations that are cost effective -- just like this fleetography. The end product doesn't mean it will be less attractive consumers; they'll likely appreciate the ingenuity.