The Running Counts ad by Nike hammers home the point that all activity contributes to well being and health.
Sometimes people think they need hours on end in the gym to effect their health in a positive way, so they write off fitness and rationalize that they just don’t have the time. This Running Counts ad aims to defuse this myth about activity by using a plethora of pop culture images and categorizing them as either "counts" or "doesn’t count."
The main characters in Wizard of Oz skip down the street together -- that counts. However, when Jack Nicholson is seen slumped in a chair, that doesn’t count. The final message of the ad is "Life is a sport."
Stats for Holistic Hollywood Fitness Ads
Trending: Older & Chilly
Research: 915 clicks in 175 w
Interest: > 3 minutes
Concept: Running Counts
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
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