Rumen Penev Designs Kragal the Ultimate Ladies' Phone

By: Rose Nazarali - May 29, 2009
References: rumenpenev.org & thedesignblog.org
Now this is the greatest mobile phone I have ever seen. Rumen Penev has designed the Kragal - the mobile phone that also doubles as a makeup kit.

The phone itself is has an oval shape and opens up like a compact to reveal a selection of eyeshadow, a makeup brush and a mirror so you are never left without the two most important accessories in your purse: your mobile phone and your makeup.

Implications - FIRST SENTENCE DOES NOT MAKE SENSE IN CONTEXT

Marketing products that were previously made for one single gender as opens up a gate for niche marketing. The female population of consumers would greatly appreciate products that are specifically geared and created for them. Businesses that are looking to expand their profit margin should consider using this gender specific marketing.