Under Armor's 'Rule Yourself' Features Sweating Tom Brady Clones

By: Ady Floyd - Sep 16, 2015
References: youtube & adweek
Under Armor's latest 'Rule Yourself' campaign features Tom Brady in this high-intensity fitness ad. The National Football League star athlete is seen practicing on a football field filled with hundreds of his own clones.

The entire Rule Yourself commercial shows the athlete working out completely in sync with his other selves. Throughout the commercial, the phrase "every single day" is continuously repeated. This phrase is a verbal representation of the football star's daily dedication to the sport.

By combining a visual and verbal representation of how hard Tom Brady works for his career, it provides a positive view of the athlete, while honoring the fitness clothing line's quality. The ultimate goal for this ad is to show that any athlete who works out and sweats each day needs reliable fitness attire, which is delivered by Under Armor.