Livestock Joined adidas Consortium and Arc'teryx on a New Capsule
References: deadstock & highsnobiety
Livestock worked in collaboration with adidas Consortium and Arc'teryx on a new collection of rugged technical sportswear. This is a milestone partnership as it marks 10 years since its first collaboration back in 2008. The latest drop sees two weather-sturdy sneaker silhouettes -- the Ultra Tech GTX and the Terrex Skychaser. Both models boast GORE-TEX sensibilities and highlight a bright yellow color. The yellow hue hits the entire upper of the Ultra Tech GTX sneaker as opposed to the more muted gray Terrex Skychaser. However, the Terrex Skychaser still sees some yellow touches through its pull tab, insole and branding details.
To complement the footwear options, there's a selection of Arc'teryx pieces, including refreshingly new Atric Pants with adidas, the Alpha SL Pullover and the Maka 2 hip bag. The selection of items helps to prepare for any outdoor adventure and terrain that comes with it.
To complement the footwear options, there's a selection of Arc'teryx pieces, including refreshingly new Atric Pants with adidas, the Alpha SL Pullover and the Maka 2 hip bag. The selection of items helps to prepare for any outdoor adventure and terrain that comes with it.
Trend Themes
1. Rugged Technical Sportswear - The trend towards rugged technical sportswear allows companies to collaborate on innovative products that are built to withstand harsh environments and provide durability for outdoor enthusiasts.
2. Weather-resistant Sneakers - The trend for weather-resistant sneakers that incorporate GORE-TEX technology has created new opportunities for collaborations between sportswear and outdoor gear brands to create hybrid products that capture both form and function.
3. Multi-function Outdoor Gear - The trend for multi-functional outdoor gear creates opportunities for collaborations between companies to develop hybrid products that combine functionality and style, which are tailored for consumers who enjoy outdoor activities.
Industry Implications
1. Sports Apparel - Collaborations between sports apparel companies and outdoor gear brands have shown to be disruptive innovation opportunities, creating rugged technical sportswear that is designed to withstand extreme weather and rough terrains.
2. Outdoor Equipment - The trend for hybrid products that combine sportswear and outdoor gear creates opportunities for these industries to work together, providing consumers with multi-functional products designed for outdoor pursuits.
3. Footwear - Innovative footwear products that incorporate weather-resistant technology provide an opportunity for disruption in the market and encourage collaborations between sports apparel and outdoor gear companies to create products that target adventurous consumers.
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