Ruby Cup is an innovative product by Makit Ltd, a social business with a passion for sustainability and social change. Ruby Cup is a unique product that provides a sustainable solution to the issue of menstrual hygiene, while also empowering women entrepreneurs at the base of the pyramid.
Founded on a core value system guided by transparency, trust and integrity, the social enterprise started it's journey after its three co-founders met in a class at the Copenhagen Business School and discovered their shared vision of doing well by doing good.
The business idea for the Ruby Cup came when one of the founder's was introduced to a similar product, and they realized the potential, which is compounded when one considers the chemicals, perfumes and bleach kept out of your body.
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Empowering Hygiene Businesses
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The Ruby Cup is a Sustainable Personal Product for Women
Published: Oct 19, 2012 • References: ruby-cup