T-Shirts to End Domestic Violence

By: idUnited - Published: Jan 28, 2007   Updated: Jun 8 2011 • References: idunited.wordpress &
RSPCT is a funky t-shirt brand that has been created to gain attention for domestic violence. "For his Bachelors project, Christian Gravemaker developed the t-shirt brand RSPCT. RSPCT stands for, of course, Respect. Gravemaker wants to raise awareness about domestic violence against women. The t-shirts are for sale, part of the proceed is going to organisations who are fighting for the same cause."

Implications - In a society where youth are more likely to participate in single issue protests than join a political party, corporations and brands can capitalize by creating products that partner with political groups and display support for a cause. These corporations and brands also stand a better chance of establishing long-term goodwill with consumers. Stats for RSPCT Your Wo-Man Trending: Older & Chilly
Research: 4,179 clicks in 486 w
Interest: 4 minutes
Concept: RSPCT Your Wo-Man
Related: 46 examples / 35 photos
Segment: Neutral, 18-55
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