T-Shirts to End Domestic Violence

By: idUnited - Published:   Updated: Jun 8 2011 • References: idunited.wordpress &
RSPCT is a funky t-shirt brand that has been created to gain attention for domestic violence. "For his Bachelors project, Christian Gravemaker developed the t-shirt brand RSPCT. RSPCT stands for, of course, Respect. Gravemaker wants to raise awareness about domestic violence against women. The t-shirts are for sale, part of the proceed is going to organisations who are fighting for the same cause."

Implications - In a society where youth are more likely to participate in single issue protests than join a political party, corporations and brands can capitalize by creating products that partner with political groups and display support for a cause. These corporations and brands also stand a better chance of establishing long-term goodwill with consumers. Stats for RSPCT Your Wo-Man Trending: Older & Chilly
Traction: 4,094 clicks in 425 w
Interest: 4 minutes
Concept: RSPCT Your Wo-Man
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: canadian maple cocktails, nostalgic social media features, and custom manicure kiosks.