T-Shirts to End Domestic Violence
RSPCT is a funky t-shirt brand that has been created to gain attention for domestic violence. "For his Bachelors project, Christian Gravemaker developed the t-shirt brand RSPCT. RSPCT stands for, of course, Respect. Gravemaker wants to raise awareness about domestic violence against women. The t-shirts are for sale, part of the proceed is going to organisations who are fighting for the same cause."
Implications - In a society where youth are more likely to participate in single issue protests than join a political party, corporations and brands can capitalize by creating products that partner with political groups and display support for a cause. These corporations and brands also stand a better chance of establishing long-term goodwill with consumers.