The Royal Doulton 200th Anniversary Campaign is Digitally Powered

By: Rebecca Byers - Oct 8, 2015
References: youtube & theoneoff
The Royal Doulton 200th anniversary campaign by the creative team at the One Off is a multifaceted approach to communicating and kicking off the celebration of the occasion. Aimed at informing existing customers and enticing new ones with a retelling of its storied history, the engaging anniversary campaign speaks to use of brand milestones as marketable opportunities.

The multi-stream Royal Doulton 200th anniversary campaign by the One Off includes print materials in the form of brochures and catalogs, two brand videos and a series of short interviews with the brand's designers Barber Osgerby, Charlene Mullen, Pure Evil and Nick Walker.

The unique 200th anniversary campaign from Royal Doulton points to the modern applications of the brand's lengthy history.