The Roving Mammoth is a marvelous mobile located in various spots on ski resort Mammoth Mountain. This nifty automobile serves up various sumptuous treats while you're skiing, making for the utmost in culinary convenience.
Though the resort is amazing on its own, the Roving Mammoth is becoming quite the attraction. Check out the Roving Mammoth on Mammoth Mountain this winter! Or, you could check out the gallery.
Implications - Within all industries there exists opportunities for businesses to up-sell. As a result of up-selling, many businesses can increase the number of purchases consumers make at one time. The Roving Mammoth is an example of how a ski resort sells ski passes followed by up-selling with frozen treats.
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Concept: Roving Mammoth
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Segment: Males, 18-55
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