‘Heartless' by Kanye West

By: Ayman - Published: • References: kanyeuniversecity & arabaquarius.blogspot
The new music video for the song Heartless by Kanye West is not your typical animated clip. Directed by Hype Williams, the clip uses rotoscoping, an animation technique that involves the process of tracing over live-action film movement, frame by frame.

Kanye West’s video clip pays tribute to the iconic 1981 film ‘American Pop’ by Ralph Bakshi with numerous references to scenes and backgrounds from the film. American Pop also used a similar method of rotoscoping in its animation.

Rotoscoping was invented by Max Fleischer in 1915 and went on to be used in many famous animation movies such as Snow White and the Seven Dwarfs (1937), Gulliver’s Travels (1939), and realistic action moves in Superman cartoons. Most recently, rotoscoping was used in the 2006 Hollywwod movie “A Scanner Darkly” starring Keanu Reeves, Winona Ryder, Robert Downey, Jr. and Woody Harrelson. Stats for Rotoscoped Music Videos Trending: Older & Average
Traction: 5,763 clicks in 326 w
Interest: 4 minutes
Concept: Rotoscoped Music Videos
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: innovative stereoscopic 3d music videos, xray music videos, and lasers instead of cameras.