These ads for RoSana psychological counseling invite you to 'look inside yourself' by flipping your eyeballs 180 degrees and literally looking INSIDE yourself.
Well, with a deeply thinking man and woman having their eyeballs turn around exorcist-style, that is what these ads by ad agency Grey, Bucharest seem to communicate.
The campaign was photographed by Mircea Mocanu with creative director Claudiu Dobrita, art director Bob Toma and copywriter Alex Strimbeanu.
Implications - Urban environments are infiltrated with an abundance of advertisements which have gradually made consumers desensitized to their messages. Consumers now absorb ads which stand out for their shocking or taboo qualities. Companies can develop memorable marketing campaigns by utilizing these strategies.
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