Neutral Avant-Garde Garb
This Rosa Pietsch collection would definitely be a hit in urban city areas. Although the pieces are neutral tones, their daring designs make bold statements.
Implications - Consumers are straying from crowd-conforming fashions and embracing their own individual styles. They seek products with unique designs that are rare, so they can portray their values to their peers. Companies can incorporate these qualities into their product designs to appeal to expressive target markets.