Root Master Restaurant

By: Victoria Tremlin - Published:   Updated: Apr 7 2011 • References: viewlondon & viewlondon
Sited near Brick Lane in Shorditch, London, this bus-turned-restaurant was packed with healthy, hip people. Around the corner of the Root Master Restaurant was another cool, organic cafe with a temporary outdoor BBQ selling organic meat and veggie skewers. The cue was enough to prove this novelty nosh was very popular.

Implications - To stand out amongst the plethora of restaurants that exist, owners must come up with ways to make a customer's experience completely unique. By modifying unconventional spaces, restaurant owners can create a distinct and memorable environment that will leave a lasting impression on patrons. The goal is to get people talking since word of mouth is one of the best ways to advertise. Stats for Alternative Dining in a Bus Trending: Older & Mild
Traction: 8,726 clicks in 378 w
Interest: 2.4 minutes
Concept: Alternative Dining In A Bus
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: lean zucchini pasta, fantastical fast food ads, and pizza poutine hybrids.