'Rood' by rENs Makes Blood Hues Drip with Style

By: Kevin Young - Published: May 14, 2012 • References: madebyrens.nl and designboom
'Rood' by rENs is making a bloody statement. The days when tie-dye designs were so in is now coming back, only this time without the whacky psychedelic rainbows. Eindhoven-based firm rENs is experimenting with color and creates a clothing collection comprised entirely of red hues.

'Rood', which means red in Dutch, is a fashionable collection where all its pieces are hand-dyed. The different shades of red depends of the type of fabric, pigment, water and other additives. The results range from blood red to orange red, mahogany to bordeaux. It all varies with intensity and saturation, making each piece of clothing one-of-a-kind.

With each purchase from 'Rood' by rENs, customers can track the code online that comes with each piece, which tells a story of how the item was made.



Photo Credits: designboom, madebyrens.nl