The Ronald Kurniawan portfolio contains some of the best work from the California resident, who says he is most influenced by letterforms, beasts, syllables, ideograms and heroic landscapes, all of provide which help his complicated and colorful pieces with context. His distinguishable style has captured the eye of many corporate clients, including major brands like Sony Pictures Entertainment, Mattel Inc., Toyota, General Mills, and the Turner Broadcasting System.
So sit back, relax, and view the Ronald Kurniawan portfolio to see how this artist has become the darling of the corporate eye in a few short years.
Implications - One of the most compelling ways for a brand to draw attention to its product is by commissioning an avant-garde artist to design their logo or poster. By eschewing the conventions associated with typical product marketing in favor of something a little more "edgy," the company shows a willingness to think outside of the box.