'Ron Draper' Pokes Fun at a Bad Year in Advertising

By: Jamie Danielle Munro - Published: May 30, 2014 • References: hello-lola & lovelypackage
Ron Draper by LOLA advertising was sent out to colleagues as a way to poke fun at a dry year in the industry.

The past year was a bit of a tough one for ad execs, with not the best results for a number of different agencies. In order to make everyone feel a little bit better, LOLA sent out a bottle of rum titled 'Ron Draper,' to signify that even during the dark times, the better days will return at some point. The packaging features various illustrations on a black background with yellow font in the middle.

This is a clever idea for LOLA to reach out to other colleagues and make the most of a time that hopefully people will look back on and shrug off in years to come. Stats for Pop Culture Rum Branding Trending: Older & Buzzing
Research: 2,661 clicks in 103 w
Interest: 1.8 minutes
Concept: Ron Draper
Related: 86 examples / 66 photos
Segment: Neutral, 18-55+
Comparison Set: 31 similar articles, including: drawer-like phone packaging, old-worldly romantic branding, and chemist perfume packaging.