Walk by the home of Ron Broomfield and you're guaranteed to stop at his garden in shock.
The 76 year-old collector has taken his passion for garden gnomes to the extreme, possessing almost two thousand elvish friends. Ron Broomfield has been collecting garden gnomes for decades, and even dresses up as one several times a week. His garden is bursting with smiling bearded men, and his home is a gnome-dome as well. He even goes by the name "Ron the Gnome;" let's just say his house colors the block with miniature magic.
Ron Broomfield has a passion for pixie plant guardians that is beyond unbelievable, gnome sayin'?
Implications - Consumers appreciate products that support their lifestyle choices as they have the ability to convey their values to their peers. Companies can cater to niche markets by manufacturing products that are specifically tailored to their tastes and interests.