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‘Undefined Objects' by Romin Heide Can be Used in Multiple Ways

By: Matt Ho - Published: • References: rominheide & mocoloco
Romin Heide has a new line of household products called ‘Undefined Objects.’

Romin Heide took a unique approach when it came to designing his line of appliances. Rather than giving them a specific purpose, Heide feels that the user should define how the objects are used. With that freedom, he believes that it creates a special relationship between man and object. While the products from ‘Undefined Objects’ may look simple, Roman Heide has put a lot of thought behind its inception. Stats for Stacked Appliances Trending: Older & Chilly
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Concept: Romin Heide
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Segment: Females, 18-55
Comparison Set: 24 similar articles, including: curvy cooking appliances, oil-free fryers, and sci-fi kitchen appliances.