Can a commercial be so romantic and sweet as to make you sick? The new 'Heart-Bubbles' commercial for the Lacoste 'Love of Pink' fragrance commercial has done that to me!
Utterly romantic music, bubbles, hearts, sun and a beautiful young woman. Yeah, it's that time of the year...
The commercial is directed by Paul Gore for ad agency BGrey Paris, France.
Implications - Love can create motivation in many people. Advertisers who understand how to manipulate the feelings and desires spawned by love find themselves in control of a great power. By associating a product with the ability to create a romantic relationship, companies are able to tap into a massive market of consumers, each longing for affection.
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