The work by Romain Lenancker and Sebastien Bocos is made of colorful paper blocks being punched into an explosion. The images are a fun and graphic use of paper, and a fun artistic collection. Take a look at these images above.
Implications - Artists are taking a more playful approach to their works instead of the abstract concepts that are often difficult to understand. Consumers are looking for fun-filled imagery that steers them away from the stresses of everyday life. Whimsical elements and amusement is an important factor for brands to take in because shoppers want to take themselves less seriously, which is a way for the company to establish a friendly, creative reputation accessible to all.