The Romain Jerome Art-DNA Collection Captures Rebellious Consumers

By: Erin Fox - Published: Oct 18, 2012 • References: & bornrich
Swiss watch maker Romain Jerome has unveiled a new timepiece towards his Art-DNA Collection which focuses on skull center pieces as the main attraction to each timepiece. The watch is designed by John M Armleder, a famous Swiss artist, and released under the Romain Jerome name. The Art-DNA Collection has 10 luxurious watches, all marketed to different niches under the umbrella of luxurious finds. The collection mixes traditional timepieces with contemporary art to appeal to a new niche of consumers.

The watch is made of polished steel and minimal-colored lacquer. The Romain Jerome advertisements host the watch under a variety of fluorescent colors as the rays bounce off the chrome face of the watch. This skull motif channels the luxurious rocker consumer and harbors excellent Swiss watch making history. Stats for Luxurious Skull Timepieces Trending: Older & Warm
Research: 3,285 clicks in 188 w
Interest: 2 minutes
Concept: Romain Jerome
Related: 55 examples / 42 photos
Segment: Males, 18-55
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